MAREDIMODA 2023 EXHIBITORS, OUTSOURCING AND COLLATERALS GROW.
La vingt-et-unième édition de MarediModa, qui se tiendra du 7 au 9
novembre au Palais des Festivals de Cannes, confirme le rôle
central du salon sur la scène textile internationale avec la
proposition la plus large et surtout la plus qualifiée pour les
secteurs du beachwear, de la lingerie et de l’athleisure. Le
nombre d’exposants, l’offre de produits et la zone
d’externalisation sont en augmentation, et le calendrier des
événements du salon est encore plus chargé.
The twenty-first edition of MarediModa,
to be held Nov.
7-9 at the Palais des Festivals in Cannes,
confirms the show's central role in the international textile
scene with the widest and, above all, most qualified proposal for
the beachwear, lingerie and athleisure sectors. The number of
exhibitors, product offerings and outsourcing area are on the rise,
and the calendar of events at the fair is even busier.
A tried-and-true and always up-to-date format that gives visitors
access to all segments of the supply chain: from European fabric
excellence, to accessories, to quality outsourcing, from design
studios to labeling and packaging. Plus the highly anticipated
Trends 2025, on-stage events and The Link competition awards
ceremony.
"When twenty-one years ago we decided to protect our fair with an
entry specification to protect traceability many called us utopian,"
emphasizes Claudio Taiana, President of MarediModa, "but today we
can say that that choice has protected both our brand and the work
of the companies that come here to present their collections.
Those who come to Cannes know that they will find only the premium
segment of our industry, without exceptions. This is a unique
opportunity to touch over one hundred collections of fabrics and
accessories, to discover the themes of trends in a dedicated area
and with the engaging speeches of David Shah, to take advantage of
all those collateral events that we renew every year and put on to
serve our visitors. Among these I would like to mention the
project THE LINK, one of the longest-running talent scouting in
textile apparel that calls together the most talented fashion
designers from European fashion schools. The goal is increasingly
to present the full supply chain, provide creative insights and
networking. In this sense we wanted to highlight more the
outsourcing area that is growing in number and quality because we
believe it is an essential service for our visitors. Finally, for
the second year, with the Flash project we are creating fashion
content, photos and videos, for a group of companies that believe
it is crucial to present their collections in the form of fashion
garments in an editorial shoot."
BOOST: DIRECTIONS FOR SUMMER 2025 BY DAVID SHAH AND THE VIEW TEAM
"Just like the entire textile supply chain, the beachwear,
underwear and athleisure sectors have adopted an ethical, circular
and responsible approach. The technology available today enables
tremendous progress on the sustainability front as well as on
fabric construction. The change and uncertainty of recent years
have generated a perfect storm, a phenomenon that is unreal and
attractive, inspiring and provocative. We explore the unexpected,
inspired by the sublime." David Shah
Boost is the keyword for Summer 2025 trends. Five themes of great
strength and depth that will sketch the developments of the new
collections with a vibrant and creative drive.
The 5 themes identified: Exuberant, Conscious, At ease, Magical,
Transformed.
Visitors to MarediModa Cannes will have exclusive free access to
the TREND BOOK 2025 and the trend presentation video, an essential
and inspiring working tool.
PRIVATE LABEL. OUTSOURCING AREA GROWS.
The urgency to offer MarediModa visitors a selection of quality
and highly reliable outsourcing companies is now consecrated with
a unique overview.
The outsourced garment makers area, introduced with a far-sighted
choice in 2007 to enable brands to find reliable partners in
Europe and the countries of the Mediterranean basin, has been
constantly enriched over the years as a result of the exponential
growth of the reshoring phenomenon. Returning to production in
reliable and close districts and countries, without the obligation
of large quantities, with a different focus on green issues and
with a closer feeling than Asian partners. This year in Cannes
there will be 14 companies from Italy, France, Spain, Portugal,
Greece, Tunisia and Morocco. Reliable partners able to support in
the development and production of beachwear, underwear and
athleisure collections both the designer at his first collection
and established brands or chains that need medium/large volume
productions.
Geographical proximity, ease of communication, and shared ethical
and environmental values make the decision to bring production
back to Europe a necessary step for all brands in the sector.
The LYCRA Company and MarediModa together for a European preview
The LYCRA Company, a world leader in the development of innovative
and sustainable fiber and technology solutions for the textile and
apparel industry, renews its partnership with MarediModa and will
present the European premiere of two new fibers, LYCRA® ADAPTIV
BLACK and LYCRA® ADAPTIV XTRA LIFE, which combine the benefits of
the original fiber with the additional features of two powerful
branded technologies to deliver an elevated wear experience. Not
to be missed is the talk by Alistair Williamson Vice President
Emea of Lycra on sustainability.
Also on the subject of content, the Flash project, which debuted
last year, is restarting with a growing number of companies. Each
is dedicated a photo and video shoot designed to give value to
fabrics in the form of experimental garments that accentuate their
characteristics. New for 2023 is the SEAM spin-off dedicated to
contract garment makers. With Athleisyou returns the inspirational
gallery of sports prototypes made in collaboration with ISGMD
creatively emphasizing performance, texture and versatility of
textile collections from a selection of companies. A lighter
quotation but at the same time ideal as food for thought is
proposed by Cinema & Beachwear, a collage of unique and historical
moments in which beachwear found itself starring not by chance in
the most famous movies at the box office. An easy assist between
the capital of European cinema and the swimsuit, made universal
precisely on the Croisette.
Among the scheduled conferences, to be marked in the agenda, the
appointment with Francesca Spinetta of Linea Intima, who will
present an in-depth discussion on the themes of process and
product innovation for the beachwear and underwear sector.
Nine finalists of THE LINK 2023 competition selected.
The Link, the talent scouting competition organized and promoted
by MarediModa, reaches its final stage. The technical jury
gathered at MarediModa headquarters selected the names of the nine
finalists for the Beachwear, Athleisure and Underwear categories.
The entries, from more than one hundred European schools, showed a
very high creative level, heterogeneous projects united by great
creativity free from commercial schemes. Now the nine selected
students will have to make their collections with fabrics provided
by MarediModa companies. The outfits will then be presented in
Cannes within a dedicated area and during the fashion show on
November 8 during the unmissable evening event of the MarediModa
Cannes show.
These are the finalists:
BEACHWEAR
LAURINE ACHOUI – FRANCE – LISAA PARIS MODE
YI TING BAI – CHINA – NEXT FASHION SCHOOL BY CARLA SECOLI
RAUL VALENTIN MATIS – ROMANIA – UNIVERSITY OF ART AND DESIGN CLUJ
NAPOCA
INTIMATES
EMILY HOLLIDAY – UK – LONDON COLLEGE OF FASHION
MONIKA ŁUCZAK – POLAND – STRZEMINSKI ACADEMY OF FINE ART LODZ
AURI LUKKARINEN – FINLAND – AALTO UNIVERSITY
ATHLEISURE
IULIA ANTON – ROMANIA – UNIVERSITY OF ART AND DESIGN – CLUJ NAPOCA
MICHELA BORTOLUZZI – ITALY – FERRARI FASHION SCHOOL
SOFIA CENSONI – ITALY – NEXT FASHION SCHOOL BY CARLA SECOLI
Infinite portraits, an "AI generated" exhibition in Cannes created
by Gaia Giordani
The project was realized between February and April 2023, using a
text-to-image generative AI tool: Midjourney V3 (version 3). Each
"portrait" is a sign translation of short semantic inputs, that is,
each visual was generated by AI by processing human textual
prompts, written by the author. The visuals have not been altered
through photo editing tools. The portraits,therefore, have
elements of randomness and imperfection, distortions and free
interpretations (technically termed "hallucinations") typical of
the tool at the time of its use. The representation is
unpredictable, as there is no direct correspondence between the
author's intention and the execution of the machine. The result is
the exclusive result of the relationship between analog and
digital neural networks.
"The sense of the work is the seriality of a technical-artistic
experimentation, designed to be enjoyed as a succession of
variations on the theme. The author, like a digital demiurge,
extracts underwater and subconscious elements from artificial
intelligence. The protagonist is the woman, generated and not
created, floating in an almost amniotic environment. The main
elements used to build the context (corals, jellyfish, fish and
air bubbles) are the semantic hinges around which the narrative
revolves: they merge with the female figure, constituting the very
identity of the subject. Corals transfer their rosy hues to
material elements such as fabrics and textures, bubbles transform
into blown glass helmets, the anatomical parts of the jellyfish
create tentacular games and aquatic reflections, and fish evolve
into the prints and scales that like soft armor emanate from the
protagonists."
100 extraordinary images will be featured in an exhibition at
MarediModa Cannes on Nov. 7-8-9, 2023 at the Palais des Festivals
Gaia Giordani
Born in Verona in 1981, lives in Turin, is a university lecturer
in Sociology of Communication and Content editing. A digital media
expert and communication professional with background in
international magazine editorial offices and advertising agencies,
she has always been interested in the relationship between
technology and communication. She rejects the definition of artist,
as her works are generated by artificial intelligence and not
created by human sensibility. She considers herself an explorer of
the expressive potential of generative AI.
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